The extended holiday is expected to generate R$8 billion ($2bn) billion in tourism-related activities this year, estimates the National Confederation of Goods, Services, and Tourism (CNC). If confirmed, the turnover represents a one percent real increase over the same period last year and the highest figure since 2015. According to the CNC, “the gradual rebound of economic activity”, low inflation and a stronger dollar against Brazilian real should favour a greater inflow of tourists.
The number of Americans booking flights to Brazil has jumped 39% since Jair Bolsonaro’s government waived a visa requirement for USA citizens in June, according to Embratur President Gilson Machado. With an annual budget that was increased by Bolsonaro to $120 million from $8 million, Embratur is planning to draw more tourists by launching a publicity campaign to sell Brazil as a new and safer country.