International brands close operations in Brazil

The president of the Brazilian Retail and Consumer Society, Eduardo Terra, evaluates 2021 as a year of accommodation regarding the entry and exit of international brands in Brazil. “In the franchise segment, nine foreign networks closed their operations in the country last year and large international retailers also left,” he says. “It doesn’t mean Brazil has lost relevance and the same companies cannot return in the future, as has happened in the past.”

Source: Valor International