Geru and Rebel make a merger of $175 mm for the personal credit market

Geru will represent around 65% of the total and Rebel, 35%. The company is born evaluated in R$ 1 billion ($175 mm) and with a project to multiply by 10 the credit origination, from an estimated total of R$ 900 million ($157 mm) this year to more than R$ 9 billion ($1.6 bn) in 2025. The brands, however, remain separate. But together, the companies want to reach a revenue of R$ 3.4 billion ($596 mm) by the end of 2025.

Source: Exame