Marfrig launches “carbon neutral” beef line

Meat processor, Marfrig, has started selling a new line of beef products obtained from animals originating from sustainable properties. The new line of carbon neutral beef, to be marketed under the Viva brand, will initially be distributed only in Brazil. The initiative was developed in partnership with the Brazilian Agricultural Research Corporation (Embrapa), the company said. About $1.8 million was invested into launching the Viva brand,  including research, property certification and brand construction.

Source: R7