Business

Brazilian startups create model in which sponsors fund donations from individuals to NGOs

A new business model created by Brazilian startups allows people to donate money to social causes without spending a cent. This is possible thanks to partnerships between these companies and sponsors. The application converts the money generated with digital ads into donations for four NGOs, with a focus on access to clean water, food, medicines and basic health. Through the App, the user receives news with a positive content and when accumulating this fictitious money, the user can choose which of the four NGOs he wishes to donate.

Source: Folha de Sao Paulo